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Mastering the Art of Writing
Orientation Kit
Welcome Package
Guidelines
Program Outline
Course Intro Presentation

Module 1 - Prewriting
Prewriting - Module Contents
Researching Content Topics - Video Example
Prewriting Exercise

Module 2 - Drafting
Drafting - Module Contents
Drafting Exercise

Module 3 - Revising
Revising - Module Contents
Revising Exercise

Module 4 - Editing
Editing - Module Contents
Editing Exercise
Editing - Video Examples

Module 5 - Evaluating
Evaluating - Module Contents
Evaluating Exercise

Module 6 - Publishing
Publishing - Module Contents
Publishing Exercise

Premium Resources and Tools
Sell to the Crowd - The Power of Persuasive Writing
The Experts Guide to Writing Powerful Emails
Hero Habits - How to be Awesome Everyday at Work and Life
How To Think Bigger - Aim Higher, Get More Motivated, and Accomplish Big Things - by Martin Meadows
Time Management Strategies for Freelancers - Ace Elite Picks
Literary Devices for Creative Writing - Ace Hot Reads
Email Marketing - How to Push Send and Grow Your Business

Bestseller Books and Guides
Words that Work - by Frank Luntz
The Secrets to Writing a Successful Business Plan - by Hal Shelton
7 Steps to Powerful Copywriting - Ace Elite Collection
Communication Hacking - by Kain Ramsay
Headlines that Sell - Ace Super Picks
Swipe Files for Copywriters - Ace Top Picks
Dotcom Secrets - by Russell Brunson
7-Step Content Writing & Marketing Smart-Guide

Ace Secret Vault - The X Files
Ultimate FB Ads Copywriting - Ace Elite Guide
How to Conquer Writers Block - Ace Premium Smart-Guide
The Small Business Growth Playbook - by Oracle Netsuite
The $2 Billion Sales Letter - By Ray Edwards
Creative Writing Secrets - Ace Top Picks
Focus. Motivation. Action - Ace Elite Picks
Keyword Research - A Real-World Guide for Writers

Acing on the Cake - Bonus Goodies
English Grammar For Economics And Business - Patricia Ellman
Where You May Get it Wrong When Writing English - Leon Barkho
Web 2.0 and Social Media - Dr David Sachs and Roger McHaney
Marketing Communications - Olujimi Kayode
Learn Copywriting in a Week - Robert Ashton
The Handbook of Creative Writing - Steven Earnshaw

Epic Copywriting & Content Curation eBooks
Copywriting 101 – How to Craft Compelling Copy
How to Create Content that Converts
Landing Pages: How to Turn Traffic into Money
How to Write Magnetic Headlines
The '5 P' Approach to Copy that Crushes It
Make Your Words Sell - The Art of E-Persuasion
Masters of Copywriting
Content Marketing: How to Build an Audience that Builds Your Business
How to Create Compelling Content that Ranks Well in Search Engines

When it comes to selling a product, whether it is for yourself or for your client, nothing is more important than the quality of the product itself. If you have a good product, pitching it and attracting word-of-mouth advertising will be easy. Customers will recognise that your product has intrinsic value; and they will purchase it and spread the word to their friends. When selling that same product, the next most important thing is the quality of your sales pitch. Even if your product is excellent, you won’t get a lot of word-of-mouth advertising unless you have a few brave souls who are willing to purchase the product initially to kick things off. The only way that will happen is if you persuade them to. And that’s where your copywriting skills comes in. Copywriting is the art of using sales copy to persuade readers to become buyers. In this free e-book, we focus on the most important part of sales copy: the headline.We show copywriters how to craft good headlines; then we give you an exhaustive list of “fill-in-the-blank” headlines for all occasions. Ace Approved!

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