When it comes to selling a product, whether it is for yourself or for your client, nothing is more important than the quality of the product itself. If you have a good product, pitching it and attracting word-of-mouth advertising will be easy. Customers will recognise that your product has intrinsic value; and they will purchase it and spread the word to their friends. When selling that same product, the next most important thing is the quality of your sales pitch. Even if your product is excellent, you won’t get a lot of word-of-mouth advertising unless you have a few brave souls who are willing to purchase the product initially to kick things off. The only way that will happen is if you persuade them to. And that’s where your copywriting skills comes in. Copywriting is the art of using sales copy to persuade readers to become buyers. In this free e-book, we focus on the most important part of sales copy: the headline.We show copywriters how to craft good headlines; then we give you an exhaustive list of “fill-in-the-blank” headlines for all occasions. Ace Approved!
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